Xpand your pride
In light of COVID-19 and pride events getting cancelled around the globe, Xpand wanted to provide additional support to the LGBTQ2S+ community. We developed the #XPANDYOURPRIDE, a campaign aimed at amplifying the voices of influencers and leaders within the LGBTQ2S+ community. Through blog posts, community management, and video blogs, we wanted to refocus the narrative on the community by creating a safe space on our platform to share their pride stories. In the retail space, we raised funds for The 519, a Toronto-based organization through product donations from their rainbow no-tie laces collection.
Partnership deck for LGBTQ2S+ community influencers
